As the world has shifted to social media, consumers look at fellow consumers to influence their purchasing decisions. Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat or any other platforms.
For these reasons, many believe that influencer marketing has became the best thing on social media these days. For marketers, many believe that this way of promoting their brand had opened for them a world of possibilities. a new channel for direct communication between consumers and brands. By creating branded content with social media influencers, brands can amplify their message while seducing their target audience.
If you are still hesitant about introducing Influencer Marketing to your strategy, read the below 4 reasons that will help you change your mind and update your strategy starting today.
1. It’s Powerful:
There are few things that drive a sale more effectively than a warm word-of-mouth recommendation. A study by McKinsey found that marketing induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising.”
2. It’s Social:
It’s no secret – the world has shifted to social media. It’s time for your business to follow suit. Social media isn’t just an alternative to traditional media; it’s turning the traditional model on its head. Traditionally, consumers made purchasing decisions based on the advertisements that they saw or heard. Today, it’s easier to connect with other consumers via social media and make better purchasing decisions by learning about their experiences with a product or service.
3. It’s Sexy:
When 29 infuencers posted an i=Instagram video of themselves using the same Dyson Supersonic hairdryer, on the same day, they told the Instagram beauty niche that the hairdresser is a must-have item to own. The hairdryer sold out the following weekend.
Working with influencers expose your brand in the social world and will lead to increase your sales margin.
4. It’s Targetable and Trackable:
For decades, the advertising industry was limited to shooting in the dark, having only access to traditional strategies that yielded murky information about audience reach, sales funnel influence, and branding impact.
The digital world is different. Every website visit, social like, and picture posted online can be stored and analyzed, yielding oceans of data that turns into valuable insights about your target market and your advertising performance.
Do you still consider that your brand is not ready to execute an “influencer marketing” campaign. Well, ring the bell and let us do the talking.